Título:
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Essentials of marketing management
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Autores:
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Ross M. Trump
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Tipo de documento:
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texto impreso
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Editorial:
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New York : Houghton Mifflin, 1966
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Dimensiones:
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x, 140 p. / 23 cm
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Langues:
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Inglés
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Clasificación:
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658.8 (Marketing, Mercadeo, etc. (Incluye Marketing de servicios, internacional...))
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Materias:
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Administración
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Comercialización
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Marketing
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Nota de contenido:
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1. Managerial aspects of marketing; 2. Markets and their significance; 3. Product planning; 4. Marketing channels; 5. Demand creation by personal selling; 6. Demand creation by sales promotion and advertising; 7. Pricing; 8. The integrated marketing program
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